The Beauty Of Not Knowing
(Image: The Birth of Venus by Sandro Botticelli)
When we hear the word beauty, we may think of it as the exclusive domain of the industry. Industries have been disrupted by the internet, social media and emerging technologies such as artificial intelligence and augmented reality. And primarily because of people's behavior.
The impact has been far-reaching, democratizing and diversifying beauty, putting them in the hands of insurgent brands and change agents that are using digital platforms and tools to build loyalty, prove their relevance, and demonstrate that “one size fits all” no longer applies - as if it ever did. These movements are also leveraging their wave of what experiences can - and can’t - provide, and using it to reimagine what the statement of beauty - without one statement.
Culture blossoms with variety. Digital aesthetic helps to connect and grow. It also elevates the influential identities, voices, styles, and consumer needs of the once marginalized and less visible.
What exactly is it about our present moment that makes beauty so attractive to people?
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